70 and Still Romantic? Top Dating Sites for single men and women over 70 in Canada

Written by: Liam
Over 70 Dating Sites in Canada: Find Your Match Today!

Who says romance is only for the young? If you're over 70 and ready to dive back into the dating pool, you're in the right place! Let's explore the top dating sites in Canada for singles like you. Love, companionship, and thrilling conversations are just a click away! Ready to start a new chapter? Let's dive in.

TL;DR (Key Takeaways)

  • In the world of online dating for seniors in Canada, five sites stand out: OurTime, DateMyAge, SilverSingles, SeniorMatch, and eHarmony. These platforms cater specifically to individuals over 70 and prioritize safety, ease of use, and successful matching.
  • OurTime is renowned for its large member base and easy-to-use interface, making it a popular choice for seniors seeking companionship and love.
  • DateMyAge, on the other hand, offers a unique platform for mature singles looking for serious relationships, with advanced features to guarantee user safety and satisfaction.
  • SilverSingles stands out for its personality-based matchmaking system, which takes the hassle out of finding compatible partners for seniors.
  • SeniorMatch provides a platform not just for dating, but also for finding travel mates, activity partners, and friends, catering to the diverse needs of the over-70 demographic.
  • eHarmony, while not exclusively for seniors, boasts of a comprehensive compatibility system that has led to countless successful relationships, making it a viable option for seniors seeking long-term commitments.

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Over 70 Dating Sites in Canada: Find Your Match Today!

Overview of Top 5 Over 70 Dating Sites in Canada

There's a sea of dating sites out there, but not all are created equal, especially for the vibrant, evergreen crowd over 70. So, let's cut to the chase, shall we? Here's a quick overview of the top 5 over 70 dating sites in Canada that are making waves in the senior dating scene:

  1. OurTime: Tailored for the 50+ crowd, OurTime is like a fine wine, only getting better with age. It's user-friendly, secure, and offers a plethora of features to help seniors connect.

  2. DateMyAge: Emphasizing age is just a number, DateMyAge caters to mature singles seeking like-minded individuals. It's all about meaningful connections here.

  3. SilverSingles: Here's a site that understands the silver lining of senior dating. SilverSingles uses a unique personality test to find your perfect match.

  4. SeniorMatch: With a high success rate, SeniorMatch is a heavyweight in the senior dating arena. It's not just about dating, it's about companionship and shared experiences.

  5. eHarmony: eHarmony isn't just for the young, but also the young at heart. Its sophisticated matching algorithm makes it a strong contender in the over 70 dating scene.

So, ready to dive into the dating pool? Remember, age is just a number, and in the world of online dating, you're only a click away from finding your perfect match. Now, let's take a closer look at these platforms, starting with OurTime.

"Online dating is not just a young person's game. It's about finding companionship, love, and joy at any age."

#1 OurTime

Ah, OurTime, you might have heard of it, or perhaps it's a new name for you. Either way, let me fill you in. OurTime is a well-established online dating site specifically designed for singles over 70. It's a platform that has successfully carved out a niche in the online dating world, focusing solely on the senior dating scene. And when I say 'senior', I mean those young-at-heart individuals who are 70 and above, not just the 'over 50' crowd that most dating sites cater to.

OurTime is not just about finding a date, it's about finding companionship, love, and joy at any age. It's for those who still believe in romance, those who want to share their golden years with someone special. It’s for the adventurous ones who believe that age is just a number and that love knows no bounds.

So, if you're a single senior in Canada, looking to dip your toes back into the dating pool, or maybe you're just looking for some good ol' companionship, OurTime could be just the platform for you. It's user-friendly, safe, and filled with like-minded individuals who are also in search of that special someone.

“OurTime is all about seizing the day and living life to the fullest, no matter your age."

Sounds intriguing? Stick around as we delve deeper into what makes OurTime stand out in the world of over 70 dating sites.

Advantages of OurTime

Ah, OurTime. A beacon of hope in the over 70 dating sites landscape. You're probably wondering, "What makes OurTime so special?" Well, let's dive right in.

For starters, OurTime has a massive member base. Think of it as a bustling social club, but online and filled with vibrant, mature singles. This means more potential matches and more chances of finding your perfect partner.

But it's not just about quantity. OurTime also scores high on quality. Members on this site are serious about finding love, not just passing time. So, if you're looking for a committed relationship, you're in the right place.

Now, let's talk about success rate. OurTime has a track record of successful matches that would make Cupid blush. It's like having a personal matchmaker at your fingertips, 24/7.

Worried about safety? Don't be. OurTime prioritizes security so you can focus on finding love without any worries. They've got your back, and your heart.

In a nutshell, OurTime offers a user-friendly platform, a large and serious member base, high success rates, and top-notch security.

"OurTime is more than just a dating site. It’s a community of mature singles looking for genuine connections."

Now that we've covered the advantages, it's time to delve into the features that make OurTime a top choice for singles over 70 in Canada. Stay with us as we uncover what OurTime has to offer in the next section, "Key Features of OurTime".

Key Features of OurTime

So, what makes OurTime stand out in the crowd of over 70 dating sites? Let's dive right in!

1. Tailored Member Suggestions: OurTime doesn't believe in the 'one-size-fits-all' approach. Instead, it provides handpicked suggestions aligned with your preferences, making your quest for love a bit easier.

2. Daily Match: Forget about endlessly scrolling through profiles. With OurTime, you receive a curated match daily, chosen based on your age and location. A simple, yet effective way to keep your dating life exciting, don't you think?

3. Easy Sign-Up: OurTime saves you from long, tedious sign-up processes. Its optional Facebook integration helps you get started in a jiffy.

4. Scrollable Suggestions: Ever felt like you might have missed a potential match? With OurTime, you can scroll through previously suggested members, ensuring no stone (or in this case, profile) is left unturned.

In essence, OurTime has made online dating for seniors as easy as pie. It takes the stress out of the process, allowing you to focus on what matters most - finding your perfect match.

"OurTime: Simplifying the online dating experience for seniors, one feature at a time."

As we journey through the realm of online dating, our next stop is DateMyAge. Buckle up as we explore what this dating site has in store for Canadian singles over 70.

Over 70 Dating Sites in Canada: Find Your Match Today!

#2 DateMyAge

Welcome to DateMyAge, a quintessential dating platform that's become a hub for Canadian singles over 70 seeking to rekindle the flames of romance. Curious about what it is? It's an online dating site particularly tailored for mature singles who are young at heart.

So, what's the purpose of DateMyAge? In a nutshell, it's about providing a safe and comfortable online space where seniors can connect, communicate, and potentially find that special someone. It's all about promoting meaningful connections and companionship among the over 70 age group.

Who's it for, you ask? Well, if you're over 70, single, and ready to explore the exciting world of online dating, DateMyAge could be your ticket to love. It's perfect for those looking to dip their toes back into the dating pool or even those wanting to try online dating for the first time.

Now, let's get down to the nitty-gritty. DateMyAge offers both a website and a mobile app, so you can keep up with your potential matches whether you're chilling at home or on the go. They also organize events and social gatherings, providing opportunities to meet and connect in person. How's that for a short description?

In essence, DateMyAge is a comprehensive dating platform that combines modern design, great features, and a vibrant community of mature singles. It's not just an over 70 dating site; it's a gateway to new experiences and potential love stories.

"DateMyAge: Where age is just a number, and love knows no bounds."

Now, let's delve deeper into what makes DateMyAge stand out in the sea of over 70 dating sites. Stay with us as we explore the advantages of DateMyAge.

Advantages of DateMyAge

So what makes DateMyAge a front-runner in the game of love for those in their golden years? Let's dive right in!

First off, DateMyAge is as user-friendly as it gets, making it a breeze for our tech-savvy seniors and those still warming up to the digital world alike. The interface is intuitive and easy to navigate, meaning you can spend less time figuring out the site and more time connecting with potential matches.

But wait, there's more! DateMyAge is not just user-friendly; it's also safety-friendly. With a strong emphasis on security, the site has measures in place to protect your information and prevent fraud. Now, isn't that a relief?

Another feather in its cap is the detailed profiles members can create. You can share information about your interests, hobbies, and preferences, increasing the chances of finding a match who truly fits your lifestyle. After all, compatibility is key, isn't it?

The cherry on top? DateMyAge boasts a large user base. With more members, your chances of finding that special someone skyrocket. Remember, it's all a numbers game!

For those willing to invest a bit, DateMyAge offers a paid membership option. This unlocks additional features and benefits, like unlimited messaging and advanced search filters. But hey, love is priceless, right?

To sum it up, DateMyAge is a secure, user-friendly platform with a large member base and detailed profiles. A perfect recipe for finding love over 70, wouldn't you agree?

"DateMyAge: A safe, user-friendly platform for those seeking love in their golden years."

Now, let's move on to the key features that make DateMyAge shine among other over 70 dating sites.

Key Features of DateMyAge

Alright, let's dive into the key features that make DateMyAge a go-to for love-seekers over 70, shall we?

First off, DateMyAge's user-friendly interface is a godsend, especially for those of us who might be a bit technologically challenged. Navigating the site is as easy as pie, and you'll find all the features you need just a click away.

Next, the advanced search feature. This is where the magic happens, folks. You can search for potential matches based on a variety of criteria - age, location, interests, you name it. It's like having your personal cupid, minus the diaper.

Let's not forget the profile customization. You can upload photos, fill in your interests, and even write a short bio about yourself. A perfect opportunity to show off your wit and charm, eh?

Finally, the matchmaking algorithm. It's straightforward yet effective, matching you with members based on your listed interests and preferences. It's like your best friend setting you up on a date, only this time, it actually works.

"DateMyAge: User-friendly, detailed, and effective - your golden ticket to finding love over 70."

That wraps up our look at DateMyAge. Next up, we'll be exploring the benefits and features of SilverSingles, another great option for singles over 70 in the online dating pool. Stay with us!

#3 SilverSingles

Stepping into the spotlight, we have none other than SilverSingles. Now, what exactly is SilverSingles, you ask? Well, it's a popular online dating platform designed specifically for mature singles. Aha, but not just any mature singles. This platform caters to the single and ready-to-mingle crowd who are over the age of 50.

You're probably wondering, "Why SilverSingles?" Well, their aim is simple yet significant. They strive to make it easier for members to meet new people and potentially find true love. Sounds promising, right?

But wait, there's more! SilverSingles is more than just a dating site. It's a community where individuals can connect with like-minded folks who are also seeking meaningful relationships. Imagine that, a place where you can find local singles and form lasting bonds with people who share your goals and passions.

So, who's it for? SilverSingles is perfect for those over 50 who are looking to dive back into the dating pool. Whether you're seeking fun, adventure, or intimacy, SilverSingles has got you covered.

In a nutshell, SilverSingles is your go-to platform if you're over 50 and ready to explore the world of online dating. It's all about creating meaningful connections and lasting relationships. And who knows, your perfect match might just be a click away.

"SilverSingles: Where mature singles meet their match."

Now that we've got the basics down, let's delve into the advantages of SilverSingles. There's a lot to discover, so stick around!

Advantages of SilverSingles

Ready to dive into the world of SilverSingles? Perfect, because this dating site has a lot to offer.

First off, SilverSingles boasts a high success rate in helping members find meaningful connections. That's right, this isn't just a place to pass the time, folks. SilverSingles is serious about helping you find love, even at 70 and beyond.

But what's love without trust, right? That's why SilverSingles ensures a safe and secure online environment. With daily profile checks, ID authentication, SSL encryption, and a Fraud Detection System in place, you can focus on finding love without worrying about your online safety.

But wait, there's more! SilverSingles also prioritizes quality. Each profile is well-vetted to ensure authenticity. This means you're less likely to encounter those dreaded scam profiles that can sometimes pop up on other dating sites.

And if you ever need assistance, SilverSingles is there for you with high-quality and accessible customer service. Because let's face it, technology can be a bit tricky sometimes, especially when you're just dipping your toes into the online dating pool.

"SilverSingles: Quality, safety, and success in senior dating."

So, are you ready to dive in and find your perfect match? We've got more to cover, so let's move on to the key features of SilverSingles.

Key Features of SilverSingles

At this point, you might be wondering, "What makes SilverSingles stand out among other over 70 dating sites?" Well, let me break it down for you.

User-friendly interface: SilverSingles' design is simple and intuitive, making it hassle-free for seniors who may not be tech-savvy.

Tailored content: Their dedicated editorial team curates content that resonates with the interests and needs of users. Isn't it nice to feel understood?

Communication tools: SilverSingles offers a range of features to facilitate interactions. From private messaging to chat rooms, connecting with others has never been easier.

Matchmaking algorithm: This is a biggie. SilverSingles reviews several factors to bring you high-quality matches based on your personal values, including location, future plans, and relationship goals.

Free and Premium plans: Yes, you heard it right! SilverSingles offers both a free basic plan and a premium plan with expanded communication and profile viewing features.

"SilverSingles: User-friendly, tailored, and efficient. Your partner is just a click away."

So, there you have it, the key features of SilverSingles. As you can see, it's more than just a dating site; it's a platform designed to make online dating a breeze for seniors.

Now, let's move on to another gem in the realm of over 70 dating sites - SeniorMatch. Stay with us as we delve into its unique offerings.

#4 SeniorMatch

Next up on our list of top dating sites for those gracefully striding into their 70s is SeniorMatch. Now, we all know that age is just a number, right? Well, SeniorMatch firmly believes in this adage. Designed exclusively for those aged 50 and above, it provides a platform for seniors to mingle, connect, and find companionship.

But hold on, is this just another one of those over 70 dating sites? Absolutely not! SeniorMatch stands out from the crowd with its unique features and dedicated member base. It's more than just a dating site; it's a community where seniors can feel safe, valued, and never too old to find love.

So, who is it for? If you're over 50 and looking to dip your toes back into the dating pool, SeniorMatch is for you. Whether you're searching for a travel companion, a dance partner, or a serious relationship, this site can guide you in the right direction.

In a nutshell, SeniorMatch is your ticket back to the exciting world of dating. It marries the traditional concept of companionship with the convenience of modern technology, making it a top contender in the realm of senior dating.

"SeniorMatch: Where age is just a number, and love knows no bounds."

Now, let's delve deeper into what makes SeniorMatch a shining star in the constellation of over 70 dating sites. Stick around as we explore the numerous advantages it offers to its users.

Advantages of SeniorMatch

So you're over 70 and thinking about jumping back into the dating pool? Well, you're in luck! SeniorMatch is here to make a splash. This online dating platform is designed specifically for senior singles, and let me tell you, it's got some serious advantages.

First off, SeniorMatch boasts a massive member base, which means you've got a high chance of finding a potential match. "There's plenty of fish in the sea" never sounded so true, right?

Now, let's talk about safety. In the world of online dating, security is paramount. SeniorMatch gets this and provides a slew of security features to keep its members safe. From profile verification to blocking and reporting options, you can date with peace of mind.

But what about success rate? Well, SeniorMatch doesn't shy away from this either. With its advanced matching features, the site takes into account your preferences and the types of people you match with, increasing your chances of finding that special someone.

And the cherry on top? SeniorMatch offers both free and premium memberships. With a free membership, you can send unlimited likes and message your top picks. But if you really want to up your game, a premium membership provides unlimited messaging and the ability to see who has viewed your profile.

So, are you ready to dive into the world of online dating with SeniorMatch? Remember, age is just a number, and love knows no bounds.

Next, let's take a closer look at the key features of SeniorMatch that make it a top choice among over 70 dating sites in Canada.

Key Features of SeniorMatch

Now, let's dive into the nitty-gritty of SeniorMatch, one of the leading over 70 dating sites in Canada.

Firstly, SeniorMatch is not just about dating. It’s a community. The site has a unique feature called 'Senior Forums' where members can share their thoughts, stories, and experiences. Isn’t it wonderful to find a friend while looking for a partner?

Secondly, SeniorMatch boasts an 'Advanced Search' feature. This allows you to find matches based on specific criteria, from hobbies to pet preferences. Ever dreamt of finding someone who shares your love for gardening or jazz music? Well, SeniorMatch just might make that dream come true!

Thirdly, it’s all about safety and security with SeniorMatch. With its 'Profile Verification' feature, you can relax knowing that you’re chatting with genuine individuals. No room for fake profiles here!

Also, SeniorMatch offers a 'Senior Dating Advice' section, providing valuable tips for navigating the online dating scene. After all, who wouldn't appreciate a little guidance?

Finally, the 'First Date Ideas' feature is a cherry on top. It provides creative suggestions for your first date, helping you make a memorable first impression.

"SeniorMatch is more than just a dating site. It's a platform that offers a sense of community, security, and guidance, all while helping you find your perfect match."

So, there you have it! SeniorMatch, a site that combines the thrill of online dating with the comfort of a supportive community. Now, let's move on to our next contender on the list, eHarmony.

#5 eHarmony

"Love is just a click away" is not just a saying, it's a reality with eHarmony, our fifth contender in this list of top dating sites for singles over 70 in Canada. eHarmony is a well-established online dating platform, designed for those who are serious about finding long-term, meaningful relationships.

This platform is not just for the young at heart, but also for over 70 singles who believe in love and companionship, regardless of age. eHarmony's mission is to help you find love that lasts, proving that age is just a number when it comes to romance.

One of eHarmony's unique selling points is its personalized matchmaking process. Users answer compatibility test questions to create a personality profile, which is then used to find their ideal match. This process caters to serious daters seeking a compatible partner, making eHarmony a top choice for senior dating.

So, if you're on the senior dating scene in Canada, and you're looking for more than just a casual fling, eHarmony might just be your perfect match. It's more than just a dating site; it's a platform that provides resources, advice, and a sense of community for its users.

In a nutshell, eHarmony is for those mature singles who believe in second chances, who know that love can be found at any age, and who are ready to dive back into the dating pool. After all, who says being over 70 means you can't be romantic?

"eHarmony: A platform for mature singles seeking meaningful, long-lasting relationships."

Stay with us as we explore the advantages of using eHarmony in our next section.

Advantages of eHarmony

When it comes to online dating for seniors, eHarmony stands out as a strong contender. Why? Let's dive into the advantages of this popular dating site.

First off, eHarmony has a proven track record. Its success rate in creating long-lasting relationships is well-documented. You're not just casting your line into the digital sea here; eHarmony is more like a skilled matchmaker, introducing you to people who share your interests and values.

Secondly, eHarmony is serious about helping you find love. It's not a place for casual flings. This seriousness can be a breath of fresh air if you're tired of wading through profiles of people who aren't on the same page as you.

Another advantage is their massive member base. With millions of registered members worldwide, you're bound to find potential matches. It's like having a vast sea of possibilities, right at your fingertips!

But, what about safety? Fear not! eHarmony provides a safe and secure platform for users, with measures in place to protect your privacy and prevent fraud. You can focus on finding love, leaving the security concerns to them.

"eHarmony: A success-proven, serious, and secure platform with a vast member base."

In a nutshell, eHarmony provides a reliable, safe, and effective platform for over 70 singles in Canada to find love. Next, we'll explore the key features of eHarmony that make it such a hit among senior singles. So, are you ready to dive deeper into the world of eHarmony?

Key Features of eHarmony

So, let's get to the nitty-gritty, shall we? What exactly makes eHarmony stand out in the crowd of over 70 dating sites?

1. Proprietary Matching System: eHarmony uses a unique matching system, fine-tuned over two decades of experience. This system matches users with highly compatible singles, boosting the success rate of finding long-lasting love.

2. Comprehensive Profile Building: eHarmony takes online dating to the next level with an in-depth profile-building process. Users select icons to represent their lifestyle and interests, providing a rich tapestry of information for potential matches.

3. Compatibility Quiz: This isn't your average quiz night; it's a key feature of eHarmony's matching algorithm. The compatibility quiz delves into your preferences, habits, and desires, helping the site to find your perfect match.

4. Community Guidelines: eHarmony upholds strict community guidelines to ensure a safe and respectful environment. The guidelines prohibit explicit content, abuse, violence, hate speech, and impersonation.

5. Free and Paid Features: eHarmony offers both free and paid membership options. Basic features like creating a profile, completing the questionnaire, sending smileys to matches, and receiving messages are available for free. For a more enhanced experience, a premium membership is recommended.

To sum up, eHarmony offers a comprehensive, secure, and effective platform for singles over 70 to find love. But is it the best choice for you? Let's find out in our next section, "Which Over 70 Dating Site is the Best for You?" where we'll help you make an informed decision.

Which Over 70 Dating Site is the Best for You?

So, you've had a peek at the top contenders in the over-70 dating scene in Canada, but you're probably wondering, "which one is the best fit for me?" Well, my friend, the answer to that question is as unique as you are.

Let's start with a simple truth: there's no one-size-fits-all when it comes to matters of the heart, and the same applies to over 70 dating sites. What works for one person might not work for another. So, how do you make your pick? Let's break this down.

First off, consider what you're looking for. Are you after a serious relationship? Or perhaps, you're seeking companionship, a travel buddy, or someone to share a cup of coffee and a good conversation with? Maybe you're just dipping your toes into the dating pool after a long hiatus? Each site caters to different needs and expectations.

For instance, OurTime and SilverSingles are great for those seeking serious relationships, while SeniorMatch is a fantastic platform for finding travel companions and friends. DateMyAge and eHarmony cater to a broad range of needs, from friendship to marriage.

Secondly, consider your comfort with technology. Some platforms have more advanced features than others. If you're a tech-savvy senior, you might enjoy a site with a plethora of features. If not, a simpler interface might be your cup of tea.

Lastly, think about your budget. While most sites offer basic features for free, a premium membership often provides a more enhanced experience.

To help you decide, here's a quick comparison:

SiteBest forTech LevelPrice Range (CAD)
OurTimeSerious RelationshipsIntermediate$30-$90
SilverSinglesSerious RelationshipsIntermediate$50-$120
SeniorMatchFriendship/Travel CompanionsBasic$30-$60
DateMyAgeVarious NeedsAdvanced$60-$150
eHarmonyVarious NeedsAdvanced$60-$240

Remember, the goal is to find a site that fits you like a glove, where you feel comfortable, and where you can find what your heart desires. So, ready to dive in?

Stay with us as we wrap things up in our conclusion, where we'll summarize the key points to consider when choosing among the top over 70 dating sites in Canada.

Conclusion on the Selection of the Top Over 70 Dating Sites in Canada

In conclusion, for singles over 70 in Canada, romance is far from over. With the availability of dating sites like OurTime, SilverSingles, and SeniorMatch, there are ample opportunities to connect with like-minded individuals, pursue new relationships, and enjoy the golden years. These platforms cater specifically to the needs and interests of the senior population, offering a safe, user-friendly, and efficient way to meet potential partners. Whether you're seeking friendship, companionship, or love, these platforms can help you find it. As we've seen, age is no barrier to romantic pursuits, so why not take the plunge and explore the possibilities these dating sites offer?

Over 70 Dating Sites in Canada: Find Your Match Today!


Question: Are online dating sites safe for seniors over 70 in Canada?

Yes, the top dating sites for seniors over 70 in Canada take security and privacy very seriously. They have strict verification processes and advanced encryption technologies to protect users' data and ensure a safe online dating experience.

Question: What are the benefits of using an online dating site for seniors over 70?

Online dating sites for seniors over 70 offer a platform for this age group to meet like-minded individuals they might not otherwise encounter. These sites often have features tailored to the needs and preferences of seniors, making it easier for them to find potential partners of the same age group.

Question: Which are the top dating sites for single men and women over 70 in Canada?

Some of the top dating sites for single men and women over 70 in Canada include OurTime, DateMyAge, SilverSingles, SeniorMatch, and eHarmony. These sites cater specifically to the dating needs of seniors, offering various features to help them find the right match.

Question: How do these dating sites cater to the needs of seniors over 70?

These dating sites cater to seniors' needs by offering age-appropriate matches, easy-to-use interfaces, and features for safety and security. Some sites also provide dating advice and tips specifically tailored for seniors.

Question: Are there any success stories from seniors over 70 using these dating sites?

Yes, there are many success stories from seniors over 70 who have found companionship and even love through these dating sites. Many sites feature these stories to inspire other seniors who are looking for a romantic relationship.

Question: What are the key features of these top dating sites for seniors over 70?

Key features of these dating sites often include detailed profile creation, advanced search filters, matchmaking algorithms, safety and security features, and user-friendly interfaces. Some sites also offer features like virtual gifts, chat rooms, and forums for seniors to connect with each other.

Question: Can these dating sites accommodate seniors who are not tech-savvy?

Yes, these dating sites are designed with user-friendly interfaces and easy navigation to accommodate seniors who may not be tech-savvy. They also provide customer support to assist users with any difficulties they may encounter.

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Liam is known for his balanced views on which dating apps are best for whom.
Liam has been married for 15 years. Why does he still test partner portals and online dating apps as an editor? Because he is constantly asked for advice among his friends and can obviously provide very good information about the advantages and disadvantages of each. He is always able to explain complex topics in an easy-to-understand manner and in plain language.